The aim is to establish and present a new blend of aesthetic creativity, performance, wearability and constructional excellence: A combination not currently being offered by anyone else on the luxury sneakers panorama and which is absolutely innovative for the sector.

 

PHILOSOPHY

The origins of X-Rux derive from street culture, from the energy and drive of the traceurs who through their performance invent innovative urban courses, continually redesigning the urban street map. X-Rux reflects their spirit of non-conformity, their dynamism and their ability to perform in the uncharted world of fashion, branching off in a direction that is independent, original and contemporary. The intention is clear: to introduce new and original ideas onto the luxury sneakers market. To offer footwear that embodies the technical performance of Parkour shoes and to reinterpret this in a contemporary and refined stylistic code with the most authentic Made in Italy quality.

 

PHILOSOPHY

The origins of X-Rux derive from street culture, from the energy and drive of the traceurs who through their performance invent innovative urban courses, continually redesigning the urban street map. X-Rux reflects their spirit of non-conformity, their dynamism and their ability to perform in the uncharted world of fashion, branching off in a direction that is independent, original and contemporary. The intention is clear: to introduce new and original ideas onto the luxury sneakers market. To offer footwear that embodies the technical performance of Parkour shoes and to reinterpret this in a contemporary and refined stylistic code with the most authentic Made in Italy quality.

The aim is to establish and present a new blend of aesthetic creativity, performance, wearability and constructional excellence: A combination not currently being offered by anyone else on the luxury sneakers panorama and which is absolutely innovative for the sector.