SERENISSIMA

THE PROJECT

X-Rux launches an important charity initiative to offer a tangible contribution and share hope in post Covid19 recovery.

The Company realizes SERENISSIMA -a sneaker in three color variants inspired by the Republic of Venice- and donates part of the proceeds from their sale to support the organizations most affected by the recent health emergency.

History, culture, and “Made in Veneto” craftsmanship convey an encouragement to tackle the future with determination and resolution. A call to everyone’s responsibility, in the awareness that together we can face any challenges, each doing his own part.

SHOP

 

SERENISSIMA

IL PROGETTO

X-Rux launches an important charity initiative to offer a tangible contribution and share hope in post Covid19 recovery.

The Company realizes SERENISSIMA -a sneaker in three color variants inspired by the Republic of Venice- and donates part of the proceeds from their sale to support the organizations most affected by the recent health emergency.

History, culture, and “Made in Veneto” craftsmanship convey an encouragement to tackle the future with determination and resolution. A call to everyone’s responsibility, in the awareness that together we can face any challenges, each doing his own part.

 

SERENISSIMA AND STRADA

SERENISSIMA reinterprets one of the X-Rux best-sellers through the icons of Venetian history. A unique collection that combines extraordinary performances and the colors and images of the Lion of Saint Mark.

Every shoe features STRADA, a next-generation sole made of WhippyTM, which is the result of the brand’s careful R&D study.

A high-performance, comfortable and extremely versatile sneaker, which can be used from walking to running and in day-to-day life too.

Serenissima sneakers come in limited edition, and the charity initiative will be valid throughout 2020. You can find them on the online store, in a selection of shops, and inside the X-Rux’s Venetian store, the city chosen as a symbol of this renaissance.

SHOP

 

SERENISSIMA E STRADA

SERENISSIMA reinterprets one of the X-Rux best-sellers through the icons of Venetian history. A unique collection that combines extraordinary performances and the colors and images of the Lion of Saint Mark.

Every shoe features STRADA, a next-generation sole made of WhippyTM, which is the result of the brand’s careful R&D study.

A high-performance, comfortable and extremely versatile sneaker, which can be used from walking to running and in day-to-day life too.

Serenissima sneakers come in limited edition, and the charity initiative will be valid throughout 2020. You can find them on the online store, in a selection of shops, and inside the X-Rux’s Venetian store, the city chosen as a symbol of this renaissance.